SMS Privacy Policy

This SMS Privacy Policy explains how Mid County Lawn, Landscape & Lighting (“we,” “us,” or “our”) collect, use, protect, and manage your information when you opt in to receive text message (SMS/MMS) communications from us. This policy applies only to data collected through our SMS programs and operates in conjunction with our full website Privacy Policy.

Last Updated: 12/01/2025

1. Information We Collect

When you opt in to receive SMS notifications, we may collect:

  • Your mobile phone number

  • Your name (if provided)

  • Your message responses or interaction (e.g., STOP, HELP, replies)

  • Delivery data (such as message timestamps and carrier information)

  • Service-related information such as appointment dates, order details, or reminders

We do not collect personal information unrelated to what is required for SMS communication.

2. How We Use SMS Data

We use your SMS information to:

  • Send service reminders and scheduling updates

  • Provide order notifications or pickup alerts

  • Deliver promotional offers, discounts, and product announcements

  • Send weather or plant protection alerts relevant to Zone 9a

  • Communicate customer service information or account updates

  • Improve the quality and relevance of our messaging

Your SMS data is used only to support communication related to our services or your customer relationship with us.

3. How We Share Your Information

We do not sell, rent, or share your mobile phone number with unaffiliated third parties for marketing purposes.

Your data may be shared only with:

  • GoHighLevel, our SMS service provider

  • Third-party carriers as required to deliver messages

  • Service providers who assist in system operation, strictly for SMS functionality

All partners are required to maintain confidentiality and comply with all applicable TCPA and CTIA guidelines.

4. Data Storage & Security

We take appropriate measures to protect your SMS data, including:

  • Encrypted storage within the GoHighLevel platform

  • Secure transmission of messages and opt-in details

  • Limited internal access to customer records

  • Compliance with industry standards for data protection

While no system is 100% secure, we maintain safeguards to reduce risks of unauthorized access or misuse.

5. Your Choices & Rights

You can control your participation in our SMS program at any time:

  • Reply STOP to unsubscribe

  • Reply HELP for assistance

  • Contact our office for manual removal or updates

Unsubscribing from SMS does not affect your ability to continue receiving services from us; it only stops text messages.

You may request:

  • A copy of the SMS-related data we store

  • Correction of inaccurate information

  • Deletion of your SMS data where applicable

To make a request, please contact us at:
📧 support@midcountylawn.com
📞 409-728-4501

6. Message Frequency & Data Retention

Message frequency varies based on service activity, promotions, and seasonal alerts.

We retain SMS-related information:

  • As long as you are subscribed

  • As required for customer service recordkeeping

  • As necessary to comply with legal or operational obligations

Data may be anonymized or deleted when no longer needed.

7. Third-Party Compliance

Our SMS platform, GoHighLevel, is responsible for securely transmitting messages and storing opt-in data.

SMS communications comply with:

  • TCPA (Telephone Consumer Protection Act)

  • CTIA guidelines

  • Carrier-specific messaging rules

GoHighLevel may process your data as necessary to operate the messaging service.

8. Changes to This SMS Privacy Policy

We may update this SMS Privacy Policy from time to time.
Changes will be posted on our website with a revised “Last Updated” date.
Continued participation in the SMS program after updates constitutes acceptance.

9. Contact Us

If you have questions about this SMS Privacy Policy or your SMS data, please contact:

Mid County Lawn, Landscape & Lighting
📍 131 S 12th St, Nederland, TX 77627
📧 support@midcountylawn.com
📞 409-728-4501